Not Getting Heard? 5 Tips to Display Your Expertise Through Real Estate Guest Blogging
I’m planning to write a large number of guest posts within a short time. I’ve outlined topic ideas and pitches. Well isn’t that just offering up free content and helping another brand grow? Here’s the point: Social proof. And social proof is powerful. People are getting more information all the time. Increasingly, they are searching out high authority websites for this information. Posting an article on the New York Times vs posting the same article on my website. Without doubt, you know which would perform better. First, because I’d be speaking to an existing larger audience. And second, more people would pay attention because now I have proof – a byline on the New York Times.
Yes, you offer b2b services! You need to create guest posts. How about B2C, C2C businesses like real estate? Does guest blogging work for real estate?
However, according to Matt Vazquez of KoMarketing, “Guest blogging strategy may differ between B2B and B2C brands because of the potential differences in sales cycle length and complexity”. A shorter sales cycle makes guest posting on high authority websites more expedient for real estate marketers. A relatively long sales cycle means it’s much more important for b2b brands to post on highly relevant websites.
So, relevance and authority are the two most important factors to consider when searching places to guest post for.
- A chance to leverage other people’s traffic. If you want to reach your target audience but don’t have credibility yet, guest posts allow you to leverage someone else’s reputation. “No matter how knowledgeable a blogger you are, readers may not take you seriously if you go about it all by yourself.” – Neil Patel
- Get linkbacks. Backlinks from popular blogs in your niche would improve your search rankings. Therefore, ensure to include your links in your guest posts wherever possible.
- Connect with influencers and experts. Real estate guest blogging presents a chance to expand your personal network. Right from the cold pitch, guest posts allow you to foster relationships with experts.
Get your real estate guest blogging game on!
- Search out brands and businesses in your niche that have a relatively large following.
I reached out to Bill Gassett of RE/MAX Executive Realty, Massachusetts; someone who has successfully used guest blogging for real estate.
He offered this tip:
“In most industries, there is a place for guest blogging. Real estate is no different. Guest blogging, however, should not just be done for purposes of SEO which far too many people focus on.
What you should be thinking about is brand awareness and expanding your reach of viewership. To do this you should only focus on publishing articles in sites that are in your niche. So if you are a real estate agent, the focus should be finding quality real estate sites.”
The bulk of real estate websites that offer real estate guest blogging opportunities are low DA (Domain Authority) sites looking for free content. You want your efforts to reap good results. Hence you need to be patient and search for a blog that meets the following criteria:
- Niche-related: Is in the real estate industry.
- Social profiles: The owner(s) can be contacted easily via social media.
- Domain Authority: This means posting your links on these sites will deliver SEO link juices for your website. Plus a good DA might mean that the site gets a lot of traffic. Traffic is important for visibility. Use this tool to check a website’s DA. A DA of 30+ is good.
“Don’t publish articles in sites that have nothing to do with your business. Look for websites that get a significant amount of traffic in your focused industry. These are the best places to share your expertise and be recognized as an industry leader.”
Here are 5 search queries to help you find real estate guest blogging opportunities:
- real estate “Submit Post”
- real estate “Become a Contributor”
- “Blogs Accepting Guest Posts” real estate
- real estate “Contribute”
- real estate “Submit a Guest Post”
- Reach out to the editors and/or business owners and make it a win-win. Prove your value in your pitch.
Right from the pitch, a publisher wants to know why anyone should listen to you. And you want to show right off that you’re bringing tremendous value. Real estate authority websites like Inman love practical writing from agents on the field. If you display you have enough of this experience in your pitch, you might get your post published.
Pro Tip: Twitter is a great place to connect with editors of major websites. You can introduce yourself to an editor or a professional on Twitter, before shooting them an email. This separates you from the mass of people sending out random emails.
- Have a CTA.
The goal is to build an audience and increase your reach not just slap your content on someone’s website. Hence, you should be able to direct people to your website whenever you can. As mentioned earlier, your CTA should practically direct people to an offer or a high-value post on your website. You want to make your readers curious about what else you have to offer. By including a link, you not only boost your website’s SEO via backlinks but also drive relevant traffic to your content.
- Write quality content.
You want to draw attention to yourself through your guest posts. With advanced Google updates over the years weeding out poor quality content, you can’t afford lazy-assed writing. It beats the purpose of guest blogging totally. You’ll be forming an impression for your brand through your real estate guest posts. As such you need to put your best foot forward. Devote considerable time and enough research to your guest posts and make them worth reading or sharing.
- Promote your guest posts.
When your guest posts are approved, you can maximize reach by proactively promoting them. You should treat your guest post much the same way as a post on your website. You can exponentially increase your viewership by proactively sharing your guest posts on all your social media accounts.